Sasha Koltsov

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<channel>
	<title>Sasha Koltsov</title>
	<link>https://sashakoltsov.com</link>
	<description>Sasha Koltsov</description>
	<pubDate>Sun, 13 Mar 2022 18:38:06 +0000</pubDate>
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	<item>
		<title>2018 World Chess Championship London</title>
				
		<link>https://sashakoltsov.com/2018-World-Chess-Championship-London</link>

		<pubDate>Wed, 09 Mar 2022 12:15:38 +0000</pubDate>

		<dc:creator>Sasha Koltsov</dc:creator>

		<guid isPermaLink="true">https://sashakoltsov.com/2018-World-Chess-Championship-London</guid>

		<description>
	
	2018 World Chess
Championship London
	IDENTITY&#38;nbsp; &#38;nbsp; &#38;nbsp;EVENT &#38;amp; SPACE DESIGN &#38;nbsp; &#38;nbsp; PACKAGE DESIGN &#38;nbsp; &#38;nbsp; 

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	World Chess organises the main chess tournaments all over the world in partnership with FIDE. The 2018 Championship in London was a unique event and the client wanted it to have a unique identity, that would change the perception of chess as a dull game for intellectuals. For the key visual for the Championship, I came up with an image that represents the main qualities of the game: high tension between the opponents and their unity at the same time. The presence of human and emotions was the new thing in the industry. My team also developed an identity for all the different channels of communication: from website, navigation, and venue design to merchandise and trophy medals. We made a complex identity, based on a set of key visuals but which also included patterns, illustrations, lettering, and typography. The event took place at The College in Holborn, and the opening ceremony was held in the Victoria and Albert Museum. The key visual became viral and people of all ages and all over the world discussed it. Media called it one of the most important sporting event of the year and at the end it received 1.9 billion media impressions.  


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		<title>Jiffy Identity</title>
				
		<link>https://sashakoltsov.com/Jiffy-Identity</link>

		<pubDate>Sat, 05 Mar 2022 17:32:12 +0000</pubDate>

		<dc:creator>Sasha Koltsov</dc:creator>

		<guid isPermaLink="true">https://sashakoltsov.com/Jiffy-Identity</guid>

		<description>
	
	Jiffy Digital Grocery Store
	IDENTITY &#38;nbsp; &#38;nbsp; COMMUNICATION &#38;nbsp; &#38;nbsp; PACKAGE DESIGN &#38;nbsp; &#38;nbsp; WEB DESIGN

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	Jiffy is a London based fast grocery delivery. The client wanted their brand to be human, responsible, and noticeable. Working with a local strategist, my team from Shuka and I created a brand idea and developed a visual identity. The Robin bird is a logo and a mascot at the same time. It’s an image of a small local hero who cares about its neighbours. The main value other competitors communicate is speed, but it’s not the most sustainable one, so Jiffy wanted to be more than just an instant delivery. We transformed Jiffy into a digital grocery store (that just happens to deliver grocery fast). The visual language is based on a bright color palette, expressive typography and illustrations of the store’s products. At the heart of each key visual is a small bird hurrying with groceries to feed the customer. Besides the logo, wordmark and identity guidelines, my team designed the look &#38;amp; feel of the digital assets (web &#38;amp; app), posters for the first campaign and packages for a private label products. 


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&#60;img width="1921" height="1080" width_o="1921" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cefc40d56f6969378fc6ba704a87d89f93248570c198ed6a9ec4770a2ec820ce/16.jpg" data-mid="135396205" border="0"  src="https://freight.cargo.site/w/1000/i/cefc40d56f6969378fc6ba704a87d89f93248570c198ed6a9ec4770a2ec820ce/16.jpg" /&#62;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b4cf077f661fe56c2d9f98536f7c7e71a0638e0e1960ca2420bd9b77125d8b3e/17.jpg" data-mid="135396206" border="0"  src="https://freight.cargo.site/w/1000/i/b4cf077f661fe56c2d9f98536f7c7e71a0638e0e1960ca2420bd9b77125d8b3e/17.jpg" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>1520 NYC Food Delivery</title>
				
		<link>https://sashakoltsov.com/1520-NYC-Food-Delivery</link>

		<pubDate>Thu, 24 Feb 2022 15:33:44 +0000</pubDate>

		<dc:creator>Sasha Koltsov</dc:creator>

		<guid isPermaLink="true">https://sashakoltsov.com/1520-NYC-Food-Delivery</guid>

		<description>
	
	
	1520 NYC Food Delivery Service&#38;nbsp;
	IDENTITY &#38;nbsp; &#38;nbsp; COMMUNICATION &#38;nbsp; &#38;nbsp; ANIMATION

 
	1520 is a grocery delivery service that started operating on Manhattan at the beginning of 2021. Their main feature is a super fast delivery time — 15 to 20 minutes. The whole project was a fast one too, we had to develop an identity in a month. The main request from the client was to show the essence of the service and to communicate speed. So, my team came up with a straightforward metaphor — a heap of groceries that has wheels and drives very fast. We wanted the identity to be on the edge between serious and fun, so the key visuals are a mix of hand drawn and spot illustrations and photos. The typography has a bit exaggerated yet distinct NYC feel that looks natural in the city’s environment. The identity had a potential for storytelling, so it evolved and adapted to different assets, and later all these fruits, toothbrushes and packages found new ways to move fast: like flying, cycling, being thrown and launched. 


&#60;img width="1920" height="1367" width_o="1920" height_o="1367" data-src="https://freight.cargo.site/t/original/i/f74febde40b89733bbf37a4f6fd80370861b4e9411481da17b42b0f5edd11e34/3-Metro-Entrance.png" data-mid="134554664" border="0"  src="https://freight.cargo.site/w/1000/i/f74febde40b89733bbf37a4f6fd80370861b4e9411481da17b42b0f5edd11e34/3-Metro-Entrance.png" /&#62;


&#60;img width="1920" height="1367" width_o="1920" height_o="1367" data-src="https://freight.cargo.site/t/original/i/7ba4adf9a360fef4f515707423240ba9065a6355ac55453912883dd8bba11ebd/9-Brooklyn.png" data-mid="134554665" border="0"  src="https://freight.cargo.site/w/1000/i/7ba4adf9a360fef4f515707423240ba9065a6355ac55453912883dd8bba11ebd/9-Brooklyn.png" /&#62;


&#60;img width="1920" height="1070" width_o="1920" height_o="1070" data-src="https://freight.cargo.site/t/original/i/24a7e6aef9a532db9da195511abf7ed79be3dc217a64b14e1cd2dd25bc48914c/11-Adidas.png" data-mid="134554666" border="0"  src="https://freight.cargo.site/w/1000/i/24a7e6aef9a532db9da195511abf7ed79be3dc217a64b14e1cd2dd25bc48914c/11-Adidas.png" /&#62;

&#60;img width="1920" height="1076" width_o="1920" height_o="1076" data-src="https://freight.cargo.site/t/original/i/f7ba9c7aa664d0b6d4e66b8127747badb2a49694625de1d3369e54271fadc29e/12-Fence.png" data-mid="134554670" border="0"  src="https://freight.cargo.site/w/1000/i/f7ba9c7aa664d0b6d4e66b8127747badb2a49694625de1d3369e54271fadc29e/12-Fence.png" /&#62;

&#60;img width="1920" height="512" width_o="1920" height_o="512" data-src="https://freight.cargo.site/t/original/i/ef64227fa42a8c8bffd2bcc789902698a24fc3ebfe3e19369c6586292222f733/13-Banners-2.png" data-mid="134554672" border="0"  src="https://freight.cargo.site/w/1000/i/ef64227fa42a8c8bffd2bcc789902698a24fc3ebfe3e19369c6586292222f733/13-Banners-2.png" /&#62;

&#60;img width="1920" height="1070" width_o="1920" height_o="1070" data-src="https://freight.cargo.site/t/original/i/ba1bc7301c21538759c32414efe29e2bfb9bd0f5fb0ddba8d00008f9cde14d92/16-Bikes-Beige.png" data-mid="134554674" border="0"  src="https://freight.cargo.site/w/1000/i/ba1bc7301c21538759c32414efe29e2bfb9bd0f5fb0ddba8d00008f9cde14d92/16-Bikes-Beige.png" /&#62;

&#60;img width="1920" height="1070" width_o="1920" height_o="1070" data-src="https://freight.cargo.site/t/original/i/97014564e3288c416b0acc27774d1cd1121334fd5cc4d8b929045d6073a2eae7/17-Bikes-Station.png" data-mid="134554675" border="0"  src="https://freight.cargo.site/w/1000/i/97014564e3288c416b0acc27774d1cd1121334fd5cc4d8b929045d6073a2eae7/17-Bikes-Station.png" /&#62;

&#60;img width="1920" height="1367" width_o="1920" height_o="1367" data-src="https://freight.cargo.site/t/original/i/41752d5389e98c4a10cf0f2d10cc9ecb77fda754309efa62ea6303f136734800/18-Metro-Green-Entrance.png" data-mid="134554676" border="0"  src="https://freight.cargo.site/w/1000/i/41752d5389e98c4a10cf0f2d10cc9ecb77fda754309efa62ea6303f136734800/18-Metro-Green-Entrance.png" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>2019 World Chess Grand Prix Series</title>
				
		<link>https://sashakoltsov.com/2019-World-Chess-Grand-Prix-Series</link>

		<pubDate>Thu, 10 Mar 2022 10:31:25 +0000</pubDate>

		<dc:creator>Sasha Koltsov</dc:creator>

		<guid isPermaLink="true">https://sashakoltsov.com/2019-World-Chess-Grand-Prix-Series</guid>

		<description>
	
	2019 World Chess Grand Prix SeriesIDENTITY &#38;nbsp; &#38;nbsp; COMMUNICATION &#38;nbsp; &#38;nbsp; POSTER DESIGN &#38;nbsp; &#38;nbsp; EVENT DESIGN

&#60;img width="2500" height="1405" width_o="2500" height_o="1405" data-src="https://freight.cargo.site/t/original/i/e66f3d6cf0b4ed68f7c0c2cdf4b85e3583d476d77cdb1bc895a2439408f89bc5/01-World-Chess-Grand-Prix-Series--General-Keyvisual2.jpg" data-mid="136069547" border="0"  src="https://freight.cargo.site/w/1000/i/e66f3d6cf0b4ed68f7c0c2cdf4b85e3583d476d77cdb1bc895a2439408f89bc5/01-World-Chess-Grand-Prix-Series--General-Keyvisual2.jpg" /&#62;


	World Chess Grand Prix Series events took place in four cities all over the world. The challenge was to develop a series of graphics that would work as a complex recognisable visual system, yet each key visual would represent one city on its own. Also, the overall style had to be a part of the global visual language we’ve developed for World Chess earlier. So for the Grand Prix Series I created a modular visual constructor that could adapt to different situations, sizes, and proportions. I also designed letterings for each of the cities to be used on posters and merchandise. 


&#60;img width="5692" height="3200" width_o="5692" height_o="3200" data-src="https://freight.cargo.site/t/original/i/9f0d1580ecdf55d4db34f7b587db2faa892e1dfb0ad135c3cbb14c35e5ab243f/02-World-Chess-Grand-Prix-Series--General-Keyvisuals.jpg" data-mid="135867652" border="0"  src="https://freight.cargo.site/w/1000/i/9f0d1580ecdf55d4db34f7b587db2faa892e1dfb0ad135c3cbb14c35e5ab243f/02-World-Chess-Grand-Prix-Series--General-Keyvisuals.jpg" /&#62;

&#60;img width="2500" height="1405" width_o="2500" height_o="1405" data-src="https://freight.cargo.site/t/original/i/4dd2a6e0cd71eddea1a76ad04f7d20d8b96094e5e040c8773547f2be1ce5983e/03-World-Chess-Grand-Prix--Moscow-Keyvisual.jpg" data-mid="135867653" border="0"  src="https://freight.cargo.site/w/1000/i/4dd2a6e0cd71eddea1a76ad04f7d20d8b96094e5e040c8773547f2be1ce5983e/03-World-Chess-Grand-Prix--Moscow-Keyvisual.jpg" /&#62;

&#60;img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/eeff0367549ab62c0921b59a32f948b9374fa333921a3c37c55fa63b92d6b7b1/04-World-Chess-Grand-Prix--Moscow-Street-Poster.jpg" data-mid="135867654" border="0"  src="https://freight.cargo.site/w/1000/i/eeff0367549ab62c0921b59a32f948b9374fa333921a3c37c55fa63b92d6b7b1/04-World-Chess-Grand-Prix--Moscow-Street-Poster.jpg" /&#62;

&#60;img width="5692" height="3200" width_o="5692" height_o="3200" data-src="https://freight.cargo.site/t/original/i/0f662034460afe44f909cabe4e7aa92bd2ff9e1b7851477d12d8fddbdf10b8d2/05-World-Chess-Grand-Prix--Riga-Keyvisual.jpg" data-mid="135867656" border="0"  src="https://freight.cargo.site/w/1000/i/0f662034460afe44f909cabe4e7aa92bd2ff9e1b7851477d12d8fddbdf10b8d2/05-World-Chess-Grand-Prix--Riga-Keyvisual.jpg" /&#62;

&#60;img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/f7aae73f75920190aad169735864a49083f2cc462e2e1d547db22bf133d02c7b/06-World-Chess-Grand-Prix--Riga-Street-Poster.jpg" data-mid="135867658" border="0"  src="https://freight.cargo.site/w/1000/i/f7aae73f75920190aad169735864a49083f2cc462e2e1d547db22bf133d02c7b/06-World-Chess-Grand-Prix--Riga-Street-Poster.jpg" /&#62;

&#60;img width="2500" height="1405" width_o="2500" height_o="1405" data-src="https://freight.cargo.site/t/original/i/d153885842d629fb94e04b26323b4edc137c5d926f4364f20f666d5644338c8b/07-World-Chess-Grand-Prix--Riga-Merchandise.jpg" data-mid="135867659" border="0"  src="https://freight.cargo.site/w/1000/i/d153885842d629fb94e04b26323b4edc137c5d926f4364f20f666d5644338c8b/07-World-Chess-Grand-Prix--Riga-Merchandise.jpg" /&#62;

&#60;img width="5692" height="3200" width_o="5692" height_o="3200" data-src="https://freight.cargo.site/t/original/i/196f8b9beee23513c612937cfbd845f4cd8ef1d14d358746252d953e0e150cce/08-World-Chess-Grand-Prix--Hamburg-Keyvisual.jpg" data-mid="135867660" border="0"  src="https://freight.cargo.site/w/1000/i/196f8b9beee23513c612937cfbd845f4cd8ef1d14d358746252d953e0e150cce/08-World-Chess-Grand-Prix--Hamburg-Keyvisual.jpg" /&#62;

&#60;img width="2500" height="1405" width_o="2500" height_o="1405" data-src="https://freight.cargo.site/t/original/i/bf595178c243c957fe0c4d308b667174626b4607a9b0a85e7d8bd87aecc1b153/09-World-Chess-Grand-Prix--Hamburg-T-shirt.jpg" data-mid="135867663" border="0"  src="https://freight.cargo.site/w/1000/i/bf595178c243c957fe0c4d308b667174626b4607a9b0a85e7d8bd87aecc1b153/09-World-Chess-Grand-Prix--Hamburg-T-shirt.jpg" /&#62;

&#60;img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/2974caab15f26b1863624e3fbfd9e195f87e8acc1817a626074eb81c389f318a/10-World-Chess-Grand-Prix--Hamburg-Street-Poster.jpg" data-mid="135867665" border="0"  src="https://freight.cargo.site/w/1000/i/2974caab15f26b1863624e3fbfd9e195f87e8acc1817a626074eb81c389f318a/10-World-Chess-Grand-Prix--Hamburg-Street-Poster.jpg" /&#62;

&#60;img width="5692" height="3200" width_o="5692" height_o="3200" data-src="https://freight.cargo.site/t/original/i/07b3a33943f3b79e46ce0aa4f11b0c8e5bf408d32d6614289e31e626ff9f59fe/11-World-Chess-Grand-Prix--Tel-Aviv-Keyvisual.jpg" data-mid="135867669" border="0"  src="https://freight.cargo.site/w/1000/i/07b3a33943f3b79e46ce0aa4f11b0c8e5bf408d32d6614289e31e626ff9f59fe/11-World-Chess-Grand-Prix--Tel-Aviv-Keyvisual.jpg" /&#62;

&#60;img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/4c43ede2656997cbcc3efb8cbbcd5f894a24fcf3a45e73a8c28fd0ed0390816c/12-World-Chess-Grand-Prix--Tel-Aviv-Street-Poster.jpg" data-mid="135867671" border="0"  src="https://freight.cargo.site/w/1000/i/4c43ede2656997cbcc3efb8cbbcd5f894a24fcf3a45e73a8c28fd0ed0390816c/12-World-Chess-Grand-Prix--Tel-Aviv-Street-Poster.jpg" /&#62;

&#60;img width="2500" height="1405" width_o="2500" height_o="1405" data-src="https://freight.cargo.site/t/original/i/6857e3407d650685ff95f4eb970fe8ada3a2195beecbf61b4e7c9a0f69b51990/13-World-Chess-Grand-Prix--Tel-Aviv-Tote-Bag.jpg" data-mid="135867672" border="0"  src="https://freight.cargo.site/w/1000/i/6857e3407d650685ff95f4eb970fe8ada3a2195beecbf61b4e7c9a0f69b51990/13-World-Chess-Grand-Prix--Tel-Aviv-Tote-Bag.jpg" /&#62;

&#60;img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/1d378382d2f49e47716b8414f290a6968cef39c9be8475c9dc8496d731cdb74c/14-World-Chess-Grand-Prix--Moscow-Opening-Ceremony.jpg" data-mid="135867676" border="0"  src="https://freight.cargo.site/w/1000/i/1d378382d2f49e47716b8414f290a6968cef39c9be8475c9dc8496d731cdb74c/14-World-Chess-Grand-Prix--Moscow-Opening-Ceremony.jpg" /&#62;

&#60;img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/950316a12db5a7b3e7a5d88216d8a55d24de1252612037a6675f40aeb0718156/15-World-Chess-Grand-Prix--Moscow-Opening-Ceremony-Installation.jpg" data-mid="135867678" border="0"  src="https://freight.cargo.site/w/1000/i/950316a12db5a7b3e7a5d88216d8a55d24de1252612037a6675f40aeb0718156/15-World-Chess-Grand-Prix--Moscow-Opening-Ceremony-Installation.jpg" /&#62;

&#60;img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/0a62837d77a858fb914ac2e1e4cd596f654a1a189e88377904a7f3a4e7898415/16-World-Chess-Grand-Prix-Moscow--FIDE-President-Arkady-Dvorkovich.jpg" data-mid="135867681" border="0"  src="https://freight.cargo.site/w/1000/i/0a62837d77a858fb914ac2e1e4cd596f654a1a189e88377904a7f3a4e7898415/16-World-Chess-Grand-Prix-Moscow--FIDE-President-Arkady-Dvorkovich.jpg" /&#62;

&#60;img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/c3a6db1a9507ce737964526a55a961d70187b12b6c02969b9371f250b520dec6/17-World-Chess-Grand-Prix-Riga-Players.jpg" data-mid="135867683" border="0"  src="https://freight.cargo.site/w/1000/i/c3a6db1a9507ce737964526a55a961d70187b12b6c02969b9371f250b520dec6/17-World-Chess-Grand-Prix-Riga-Players.jpg" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Semrush Marketing Platform</title>
				
		<link>https://sashakoltsov.com/Semrush-Marketing-Platform</link>

		<pubDate>Sun, 06 Mar 2022 13:53:06 +0000</pubDate>

		<dc:creator>Sasha Koltsov</dc:creator>

		<guid isPermaLink="true">https://sashakoltsov.com/Semrush-Marketing-Platform</guid>

		<description>
	
	Semrush Marketing Platform
	IDENTITY &#38;nbsp; &#38;nbsp; COMMUNICATION &#38;nbsp; &#38;nbsp; WEB DESIGN


	Semrush is a leading online visibility management SaaS platform that enables businesses globally to build, manage, and measure campaigns across various marketing channels. Each business is a complex mechanism that should be set in motion. And Semrush is a small yet powerful spark, that ignites it. This metaphor is a heart of the identity. Working with client’s internal team of designers my team in Shuka developed a complex visual language, that includes (besides logo and wordmark) a set of graphics for dynamic key visuals, color system, set of icons, typography, motion, and UI principles. We wanted the client to have a set of components that would be easy and fun to work with. 


&#38;nbsp;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f41847d4a8ecffba737a8a3721956642bfd01a7b792702e2b662dc3aad2c8f2d/3-1.jpg" data-mid="135460667" border="0"  src="https://freight.cargo.site/w/1000/i/f41847d4a8ecffba737a8a3721956642bfd01a7b792702e2b662dc3aad2c8f2d/3-1.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0ad5b6f6025047580373990f70290effe48852f9aec364884407c6dad77d496c/3-2.jpg" data-mid="135460668" border="0"  src="https://freight.cargo.site/w/1000/i/0ad5b6f6025047580373990f70290effe48852f9aec364884407c6dad77d496c/3-2.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/44fffc1ffa9a07cc25a0e5291ceb6bac3eae5a958212ab208fa0c6ba5a3b412b/3-3.jpg" data-mid="135460669" border="0"  src="https://freight.cargo.site/w/1000/i/44fffc1ffa9a07cc25a0e5291ceb6bac3eae5a958212ab208fa0c6ba5a3b412b/3-3.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/36312d4bda6815cb224dd711d510b6db69fc5f34a47a294dc47b8e472fd56104/3-4.jpg" data-mid="135460670" border="0"  src="https://freight.cargo.site/w/1000/i/36312d4bda6815cb224dd711d510b6db69fc5f34a47a294dc47b8e472fd56104/3-4.jpg" /&#62;


&#60;img width="2730" height="1536" width_o="2730" height_o="1536" data-src="https://freight.cargo.site/t/original/i/f7007648e102fe24064c672f07970ef6ed71fc8263481a79814fa30e1763d446/semrush-dandad-3.jpg" data-mid="135459183" border="0"  src="https://freight.cargo.site/w/1000/i/f7007648e102fe24064c672f07970ef6ed71fc8263481a79814fa30e1763d446/semrush-dandad-3.jpg" /&#62;

&#60;img width="2730" height="1536" width_o="2730" height_o="1536" data-src="https://freight.cargo.site/t/original/i/9f5f4172c3d4d8021b37cee6d3d8084c74caa110814fcd345f3ee8ff7e09286a/semrush-dandad-4.jpg" data-mid="135459184" border="0"  src="https://freight.cargo.site/w/1000/i/9f5f4172c3d4d8021b37cee6d3d8084c74caa110814fcd345f3ee8ff7e09286a/semrush-dandad-4.jpg" /&#62;

 &#60;img width="2730" height="1536" width_o="2730" height_o="1536" data-src="https://freight.cargo.site/t/original/i/ba791a130a849cda451dc0a20d58bf4241c76f2a09f87293247ad623b08ba73d/semrush-dandad-6.jpg" data-mid="135459187" border="0"  src="https://freight.cargo.site/w/1000/i/ba791a130a849cda451dc0a20d58bf4241c76f2a09f87293247ad623b08ba73d/semrush-dandad-6.jpg" /&#62;

&#60;img width="1920" height="1300" width_o="1920" height_o="1300" data-src="https://freight.cargo.site/t/original/i/82f09641674ee94ddc68183ac7e9a46fc2654e27c6358465964d894b7a83baf7/14.jpg" data-mid="135460623" border="0"  src="https://freight.cargo.site/w/1000/i/82f09641674ee94ddc68183ac7e9a46fc2654e27c6358465964d894b7a83baf7/14.jpg" /&#62;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/24a314f784203a85d3fd26fe8afd98291d4d29b138c5195a00ebe3c88d5906a9/7.jpg" data-mid="135460607" border="0"  src="https://freight.cargo.site/w/1000/i/24a314f784203a85d3fd26fe8afd98291d4d29b138c5195a00ebe3c88d5906a9/7.jpg" /&#62;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/313181e9bf2a49c7990876e15d7a16fc13559ad4b1bf68a59121e730d821d0fc/6.jpg" data-mid="135460535" border="0"  src="https://freight.cargo.site/w/1000/i/313181e9bf2a49c7990876e15d7a16fc13559ad4b1bf68a59121e730d821d0fc/6.jpg" /&#62;


&#60;img width="1920" height="1300" width_o="1920" height_o="1300" data-src="https://freight.cargo.site/t/original/i/991d2d5e797239cbc0527dbde2f039b4a2fb90c48e1d0ba9a7cb620bb14413f9/12.jpg" data-mid="135461004" border="0"  src="https://freight.cargo.site/w/1000/i/991d2d5e797239cbc0527dbde2f039b4a2fb90c48e1d0ba9a7cb620bb14413f9/12.jpg" /&#62;

&#60;img width="6240" height="4160" width_o="6240" height_o="4160" data-src="https://freight.cargo.site/t/original/i/217b4960da19445236dd1265bee395fc61d2a0ec58dc7b12d005818ff753bf21/11.jpg" data-mid="135460618" border="0"  src="https://freight.cargo.site/w/1000/i/217b4960da19445236dd1265bee395fc61d2a0ec58dc7b12d005818ff753bf21/11.jpg" /&#62;

&#60;img width="2730" height="1536" width_o="2730" height_o="1536" data-src="https://freight.cargo.site/t/original/i/e9be356faf381954a00f5a74a3044738f8d8386de886f55fff3516f898798019/semrush-dandad-9.jpg" data-mid="135459190" border="0"  src="https://freight.cargo.site/w/1000/i/e9be356faf381954a00f5a74a3044738f8d8386de886f55fff3516f898798019/semrush-dandad-9.jpg" /&#62;

&#60;img width="2730" height="1536" width_o="2730" height_o="1536" data-src="https://freight.cargo.site/t/original/i/238e73bdc223d7b6f51cd787d7058063490593ca82e5bee25167415af6062e37/semrush-dandad-10.jpg" data-mid="135459191" border="0"  src="https://freight.cargo.site/w/1000/i/238e73bdc223d7b6f51cd787d7058063490593ca82e5bee25167415af6062e37/semrush-dandad-10.jpg" /&#62;&#60;img width="2270" height="1100" width_o="2270" height_o="1100" data-src="https://freight.cargo.site/t/original/i/4443d0da60e955f1f4b3c1789cc5ae5ad33205f0cd60f6c857cdec71357b041d/semrush-0.jpeg" data-mid="135461372" border="0"  src="https://freight.cargo.site/w/1000/i/4443d0da60e955f1f4b3c1789cc5ae5ad33205f0cd60f6c857cdec71357b041d/semrush-0.jpeg" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Lamoda Fashion Retailer</title>
				
		<link>https://sashakoltsov.com/Lamoda-Fashion-Retailer</link>

		<pubDate>Sun, 06 Mar 2022 14:31:22 +0000</pubDate>

		<dc:creator>Sasha Koltsov</dc:creator>

		<guid isPermaLink="true">https://sashakoltsov.com/Lamoda-Fashion-Retailer</guid>

		<description>
	
	Lamoda Fashion Retailer
	IDENTITY &#38;nbsp; &#38;nbsp; COMMUNICATION &#38;nbsp; &#38;nbsp; WEB DESIGN

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/095b226c6f329a3e12f1099fee41dd7df8e01c94c41b0f120e6eca7a2007863a/0-1.png" data-mid="135463761" border="0"  src="https://freight.cargo.site/w/1000/i/095b226c6f329a3e12f1099fee41dd7df8e01c94c41b0f120e6eca7a2007863a/0-1.png" /&#62;


	Established in 2011, Lamoda is Russia’s biggest online fashion retailer. The company outgrew it’s original startup state and wanted to become more global and mature on one hand, and more human on the other. It was going to make a shift from a technological e-commerce platform to a daily fashion consultant. Lamoda’s team wanted the new identity to have a bit of a legacy in it and to communicate that it belongs to a fashion industry. My team and I developed an identity around the idea of a new angle. There is a new angle in every aspect of the new Lamoda brand: in the logo, in the system of patterns, in a key color and the palette and photo style. Besides the basics we created more than 50 assets for different channels of brand communication: advertising and print materials, uniforms of the deliverymen and cars, motion principles, interior design and navigation, internal HR brand and many more. We also developed UX and UI principles and designed a new website and app.
 

&#60;img width="1200" height="750" width_o="1200" height_o="750" data-src="https://freight.cargo.site/t/original/i/49f1c4666bafeed467752128d78b1e1772ad58f4637ab60c3d20bac0800df97d/18-1.gif" data-mid="135463793" border="0"  src="https://freight.cargo.site/w/1000/i/49f1c4666bafeed467752128d78b1e1772ad58f4637ab60c3d20bac0800df97d/18-1.gif" /&#62;
&#60;img width="2000" height="1250" width_o="2000" height_o="1250" data-src="https://freight.cargo.site/t/original/i/9f70d6adcfdefd9dd2374cb72079c46dbb11bda089cf415274cf2a9d51ba2b5d/18-2.gif" data-mid="135463794" border="0"  src="https://freight.cargo.site/w/1000/i/9f70d6adcfdefd9dd2374cb72079c46dbb11bda089cf415274cf2a9d51ba2b5d/18-2.gif" /&#62;


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/20ff70c0bc5d66b24777f3d3b07095b2fa32aea77f81846cb468acd76d93cd4d/11.jpg" data-mid="135463779" border="0"  src="https://freight.cargo.site/w/1000/i/20ff70c0bc5d66b24777f3d3b07095b2fa32aea77f81846cb468acd76d93cd4d/11.jpg" /&#62;

&#60;img width="2349" height="1254" width_o="2349" height_o="1254" data-src="https://freight.cargo.site/t/original/i/2fd3037b6cb8d4a6324a33d2ebd323cbff4c236a2522adad88812b9e342acb17/7.png" data-mid="135463775" border="0"  src="https://freight.cargo.site/w/1000/i/2fd3037b6cb8d4a6324a33d2ebd323cbff4c236a2522adad88812b9e342acb17/7.png" /&#62;


&#60;img width="1920" height="1339" width_o="1920" height_o="1339" data-src="https://freight.cargo.site/t/original/i/e134178dc09c4b3c3cd8d511789d7db529d850e23ae85ecb57d11c0153ced769/0.jpg" data-mid="135463762" border="0"  src="https://freight.cargo.site/w/1000/i/e134178dc09c4b3c3cd8d511789d7db529d850e23ae85ecb57d11c0153ced769/0.jpg" /&#62;

&#60;img width="1920" height="1339" width_o="1920" height_o="1339" data-src="https://freight.cargo.site/t/original/i/d67dea44c58f63f1539f9dd45fd9b28c4c37151e3000acd8d9425751daf79dd9/1.jpg" data-mid="135463763" border="0"  src="https://freight.cargo.site/w/1000/i/d67dea44c58f63f1539f9dd45fd9b28c4c37151e3000acd8d9425751daf79dd9/1.jpg" /&#62;


&#60;img width="941" height="1265" width_o="941" height_o="1265" data-src="https://freight.cargo.site/t/original/i/444040ddb44f5c015b9761271b28cf82ecb609c716a847ea6996167eb8ebec2f/12-1.jpg" data-mid="135463780" border="0"  src="https://freight.cargo.site/w/941/i/444040ddb44f5c015b9761271b28cf82ecb609c716a847ea6996167eb8ebec2f/12-1.jpg" /&#62;
&#60;img width="941" height="1265" width_o="941" height_o="1265" data-src="https://freight.cargo.site/t/original/i/f5dda27081aac510a438644e933e33c1e69fdc287be9a3b6d9197a3d0de4d6fe/12-2.jpg" data-mid="135463781" border="0"  src="https://freight.cargo.site/w/941/i/f5dda27081aac510a438644e933e33c1e69fdc287be9a3b6d9197a3d0de4d6fe/12-2.jpg" /&#62;


&#60;img width="1920" height="1339" width_o="1920" height_o="1339" data-src="https://freight.cargo.site/t/original/i/5ad43609d11717a1cfef3cade7f6941249486b93f3cdaf80fef49b29b2d30613/6.jpg" data-mid="135463774" border="0"  src="https://freight.cargo.site/w/1000/i/5ad43609d11717a1cfef3cade7f6941249486b93f3cdaf80fef49b29b2d30613/6.jpg" /&#62;


&#60;img width="941" height="1265" width_o="941" height_o="1265" data-src="https://freight.cargo.site/t/original/i/024e315c29891858b1f09f788dfc8fcae21e25513a86a08d60323c22a78a3ce1/14-1.jpg" data-mid="135463783" border="0"  src="https://freight.cargo.site/w/941/i/024e315c29891858b1f09f788dfc8fcae21e25513a86a08d60323c22a78a3ce1/14-1.jpg" /&#62;
&#60;img width="941" height="1265" width_o="941" height_o="1265" data-src="https://freight.cargo.site/t/original/i/25781a0b6d15b9fdbd0cc1759215be46cd173138b1e65dc316c23b35bb4eda20/14-2.jpg" data-mid="135463784" border="0"  src="https://freight.cargo.site/w/941/i/25781a0b6d15b9fdbd0cc1759215be46cd173138b1e65dc316c23b35bb4eda20/14-2.jpg" /&#62;


&#60;img width="1920" height="1339" width_o="1920" height_o="1339" data-src="https://freight.cargo.site/t/original/i/6edccfe8a0c959213458e26978c6b9d673958275e8638050489246a4511fa312/9.jpg" data-mid="135463777" border="0"  src="https://freight.cargo.site/w/1000/i/6edccfe8a0c959213458e26978c6b9d673958275e8638050489246a4511fa312/9.jpg" /&#62;


&#60;img width="1200" height="1280" width_o="1200" height_o="1280" data-src="https://freight.cargo.site/t/original/i/238b6551cf7c5af0d265f75aba021bf477741dc0a3fe8a4439045614e52e1011/16-1.jpg" data-mid="135463786" border="0"  src="https://freight.cargo.site/w/1000/i/238b6551cf7c5af0d265f75aba021bf477741dc0a3fe8a4439045614e52e1011/16-1.jpg" /&#62;
&#60;img width="1200" height="1280" width_o="1200" height_o="1280" data-src="https://freight.cargo.site/t/original/i/409d83a827dcade43f944290739231e266c8ddf933c8da1658ae6acecce7bdbe/16-2.jpg" data-mid="135463787" border="0"  src="https://freight.cargo.site/w/1000/i/409d83a827dcade43f944290739231e266c8ddf933c8da1658ae6acecce7bdbe/16-2.jpg" /&#62;
&#60;img width="1200" height="1280" width_o="1200" height_o="1280" data-src="https://freight.cargo.site/t/original/i/9985468cd00757e39613c585946430a459eca5f6a3d6c3c3681a5de12ca20af1/16-3.jpg" data-mid="135463788" border="0"  src="https://freight.cargo.site/w/1000/i/9985468cd00757e39613c585946430a459eca5f6a3d6c3c3681a5de12ca20af1/16-3.jpg" /&#62;
&#60;img width="1200" height="1280" width_o="1200" height_o="1280" data-src="https://freight.cargo.site/t/original/i/e101a4bb268ea38444f1cd18393b73041be73cbc9093cec59b925b73eb008ede/16-4.jpg" data-mid="135463789" border="0"  src="https://freight.cargo.site/w/1000/i/e101a4bb268ea38444f1cd18393b73041be73cbc9093cec59b925b73eb008ede/16-4.jpg" /&#62;
&#60;img width="1200" height="1280" width_o="1200" height_o="1280" data-src="https://freight.cargo.site/t/original/i/4dc00cd55161d8938a1d56a4316d1162fce4cb53350f28a1a2bd19b24b281df4/16-5.jpg" data-mid="135463790" border="0"  src="https://freight.cargo.site/w/1000/i/4dc00cd55161d8938a1d56a4316d1162fce4cb53350f28a1a2bd19b24b281df4/16-5.jpg" /&#62;
&#60;img width="1200" height="1280" width_o="1200" height_o="1280" data-src="https://freight.cargo.site/t/original/i/36ef42f63c596430fd16818ceeab29b52595fda935fecf73b3fe6cef8426978a/16-6.jpg" data-mid="135463791" border="0"  src="https://freight.cargo.site/w/1000/i/36ef42f63c596430fd16818ceeab29b52595fda935fecf73b3fe6cef8426978a/16-6.jpg" /&#62;


&#60;img width="1920" height="1339" width_o="1920" height_o="1339" data-src="https://freight.cargo.site/t/original/i/e60f711f1f794131c40c76612fe940869f20314b2a8fee69165a732afbd0c5ef/8.jpg" data-mid="135463776" border="0"  src="https://freight.cargo.site/w/1000/i/e60f711f1f794131c40c76612fe940869f20314b2a8fee69165a732afbd0c5ef/8.jpg" /&#62;


&#60;img width="1920" height="1339" width_o="1920" height_o="1339" data-src="https://freight.cargo.site/t/original/i/f4bc36549df9dde892718edd18765c3dd5adaf6f0c621bd7baf7293b39b1179f/13.jpg" data-mid="135463782" border="0"  src="https://freight.cargo.site/w/1000/i/f4bc36549df9dde892718edd18765c3dd5adaf6f0c621bd7baf7293b39b1179f/13.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Knights of Roundtable Branding Comics</title>
				
		<link>https://sashakoltsov.com/Knights-of-Roundtable-Branding-Comics</link>

		<pubDate>Sat, 12 Mar 2022 10:26:39 +0000</pubDate>

		<dc:creator>Sasha Koltsov</dc:creator>

		<guid isPermaLink="true">https://sashakoltsov.com/Knights-of-Roundtable-Branding-Comics</guid>

		<description>
	
	Knights of Roundtable Branding Comics
	ILLUSTRATION &#38;nbsp; &#38;nbsp; STORYTELLING


	Knights of Round Table Branding is a comic series in a form of an email newsletter Shuka send out occasionally to its subscribers. I come up with plots, write scripts and draw the comics. The themes of the series are a relationship between members of a team and a client during the hard but pleasant time of a creative process of brand creation. Knights of Round Table Branding is a successor to the first comic series I created for Shuka’s newsletter. 


&#60;img width="1200" height="1912" width_o="1200" height_o="1912" data-src="https://freight.cargo.site/t/original/i/f9bf112473ad2d2fd0e6b45d4b98dfbcb40c62858d60a5e898953cd740b5e9e9/KoRB-01_01.jpg" data-mid="136068322" border="0" data-scale="46" src="https://freight.cargo.site/w/1000/i/f9bf112473ad2d2fd0e6b45d4b98dfbcb40c62858d60a5e898953cd740b5e9e9/KoRB-01_01.jpg" /&#62;&#60;img width="1200" height="1288" width_o="1200" height_o="1288" data-src="https://freight.cargo.site/t/original/i/e169c5b8c2b3b608c3346884cf9b9b8284d070e37b0586dcbe2d34d30651495d/KoRB-01_02.jpg" data-mid="136068328" border="0" data-scale="46" src="https://freight.cargo.site/w/1000/i/e169c5b8c2b3b608c3346884cf9b9b8284d070e37b0586dcbe2d34d30651495d/KoRB-01_02.jpg" /&#62;&#60;img width="1200" height="2083" width_o="1200" height_o="2083" data-src="https://freight.cargo.site/t/original/i/1d7a8fffa658087ae738a622fe1a4c3b048ada7fc7e5ebf7bc0eb21756a961d9/KoRB-01_03.jpg" data-mid="136068343" border="0" data-scale="46" src="https://freight.cargo.site/w/1000/i/1d7a8fffa658087ae738a622fe1a4c3b048ada7fc7e5ebf7bc0eb21756a961d9/KoRB-01_03.jpg" /&#62;

 
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&#60;img width="1200" height="1330" width_o="1200" height_o="1330" data-src="https://freight.cargo.site/t/original/i/122db13308033b994d70bb67bd0d4ae2dd66e8c7e2ede0866d005b4c47148155/KoRB-10_01.jpg" data-mid="136068495" border="0" data-scale="46" src="https://freight.cargo.site/w/1000/i/122db13308033b994d70bb67bd0d4ae2dd66e8c7e2ede0866d005b4c47148155/KoRB-10_01.jpg" /&#62;&#60;img width="1200" height="1274" width_o="1200" height_o="1274" data-src="https://freight.cargo.site/t/original/i/894da737db12efeca8a481ffd59ca67101b3b3df76d5652170073301edd67f6b/KoRB-10_02.jpg" data-mid="136068496" border="0" data-scale="46" src="https://freight.cargo.site/w/1000/i/894da737db12efeca8a481ffd59ca67101b3b3df76d5652170073301edd67f6b/KoRB-10_02.jpg" /&#62;&#60;img width="1200" height="1284" width_o="1200" height_o="1284" data-src="https://freight.cargo.site/t/original/i/b7844183a0c6c309a0b154dbf8fe0f886c88c13e13520081e1aaceadf8c3fa54/KoRB-10_03.jpg" data-mid="136068497" border="0" data-scale="46" src="https://freight.cargo.site/w/1000/i/b7844183a0c6c309a0b154dbf8fe0f886c88c13e13520081e1aaceadf8c3fa54/KoRB-10_03.jpg" /&#62;&#60;img width="1200" height="1287" width_o="1200" height_o="1287" data-src="https://freight.cargo.site/t/original/i/abc9f36490f4d569e28e9f95baff60a98d0d1427c9367cfccc54e86e35d3dc66/KoRB-10_04.jpg" data-mid="136068498" border="0" data-scale="46" src="https://freight.cargo.site/w/1000/i/abc9f36490f4d569e28e9f95baff60a98d0d1427c9367cfccc54e86e35d3dc66/KoRB-10_04.jpg" /&#62;&#60;img width="1200" height="1285" width_o="1200" height_o="1285" data-src="https://freight.cargo.site/t/original/i/9ca4550f03fe9e8b6f8db5c8c202851528f9e902a073cffc8a75064d74ced2a2/KoRB-10_05.jpg" data-mid="136068499" border="0" data-scale="46" src="https://freight.cargo.site/w/1000/i/9ca4550f03fe9e8b6f8db5c8c202851528f9e902a073cffc8a75064d74ced2a2/KoRB-10_05.jpg" /&#62;


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&#60;img width="1200" height="1324" width_o="1200" height_o="1324" data-src="https://freight.cargo.site/t/original/i/4e2efbfae5502dc6e573cf3588813e6681eda11f5ec138c27ae72170bf408cfe/KoRB-12_01.jpg" data-mid="136068512" border="0" data-scale="46" src="https://freight.cargo.site/w/1000/i/4e2efbfae5502dc6e573cf3588813e6681eda11f5ec138c27ae72170bf408cfe/KoRB-12_01.jpg" /&#62;&#60;img width="1200" height="1255" width_o="1200" height_o="1255" data-src="https://freight.cargo.site/t/original/i/6f77888d060df63d4ea3707c5697d5a0513ec7c9fe7da49a0a6d692006b63b8b/KoRB-12_02.jpg" data-mid="136068513" border="0" data-scale="46" src="https://freight.cargo.site/w/1000/i/6f77888d060df63d4ea3707c5697d5a0513ec7c9fe7da49a0a6d692006b63b8b/KoRB-12_02.jpg" /&#62;&#60;img width="1200" height="1305" width_o="1200" height_o="1305" data-src="https://freight.cargo.site/t/original/i/3078cea0d81eedcc5aec57b8425b861dc4260c7402633f5821323a96fb701671/KoRB-12_03.jpg" data-mid="136068514" border="0" data-scale="46" src="https://freight.cargo.site/w/1000/i/3078cea0d81eedcc5aec57b8425b861dc4260c7402633f5821323a96fb701671/KoRB-12_03.jpg" /&#62;&#60;img width="1200" height="1287" width_o="1200" height_o="1287" data-src="https://freight.cargo.site/t/original/i/708ec6f6684c2f2b54de04458495491d45e43fa87d7e8f05a34224d7c3bed4be/KoRB-12_04.jpg" data-mid="136068515" border="0" data-scale="46" src="https://freight.cargo.site/w/1000/i/708ec6f6684c2f2b54de04458495491d45e43fa87d7e8f05a34224d7c3bed4be/KoRB-12_04.jpg" /&#62;&#60;img width="1200" height="1289" width_o="1200" height_o="1289" data-src="https://freight.cargo.site/t/original/i/a21772da4102e77ecd5ce1dc0312ed77b2c2c6a63f4d8abca3a77ad77ac4c76a/KoRB-12_05.jpg" data-mid="136068516" border="0" data-scale="46" src="https://freight.cargo.site/w/1000/i/a21772da4102e77ecd5ce1dc0312ed77b2c2c6a63f4d8abca3a77ad77ac4c76a/KoRB-12_05.jpg" /&#62;


&#60;img width="1200" height="1324" width_o="1200" height_o="1324" data-src="https://freight.cargo.site/t/original/i/a046fb099f12aa2f4c137373d74ff38a596b95f40cef006027d34b6e5484d1a0/korb-13_01.jpg" data-mid="136068517" border="0" data-scale="46" src="https://freight.cargo.site/w/1000/i/a046fb099f12aa2f4c137373d74ff38a596b95f40cef006027d34b6e5484d1a0/korb-13_01.jpg" /&#62;&#60;img width="1200" height="1287" width_o="1200" height_o="1287" data-src="https://freight.cargo.site/t/original/i/aee73eb6b63635facdaa4cfb39ae7147f10ec43d2e08c58f3c0e0d369ac56093/korb-13_02.jpg" data-mid="136068519" border="0" data-scale="46" src="https://freight.cargo.site/w/1000/i/aee73eb6b63635facdaa4cfb39ae7147f10ec43d2e08c58f3c0e0d369ac56093/korb-13_02.jpg" /&#62;&#60;img width="1200" height="1276" width_o="1200" height_o="1276" data-src="https://freight.cargo.site/t/original/i/84d0ceddb24c7213b9b66afaae3ba1d4561902dd82ab1377dd4ea2b0c76aeb91/korb-13_03.jpg" data-mid="136068520" border="0" data-scale="46" src="https://freight.cargo.site/w/1000/i/84d0ceddb24c7213b9b66afaae3ba1d4561902dd82ab1377dd4ea2b0c76aeb91/korb-13_03.jpg" /&#62;&#60;img width="1200" height="1286" width_o="1200" height_o="1286" data-src="https://freight.cargo.site/t/original/i/f30a8aaa45627f2cb60a3107197243f3110ff521ae1fb194a50a68176b20d80d/korb-13_04.jpg" data-mid="136068521" border="0" data-scale="46" src="https://freight.cargo.site/w/1000/i/f30a8aaa45627f2cb60a3107197243f3110ff521ae1fb194a50a68176b20d80d/korb-13_04.jpg" /&#62;&#60;img width="1200" height="1287" width_o="1200" height_o="1287" data-src="https://freight.cargo.site/t/original/i/f45f23c3b04310f59e03d573b0d4904efd3b820b6a851f0001184c5b2a4f01ea/korb-13_05.jpg" data-mid="136068523" border="0" data-scale="46" src="https://freight.cargo.site/w/1000/i/f45f23c3b04310f59e03d573b0d4904efd3b820b6a851f0001184c5b2a4f01ea/korb-13_05.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Gravity Platform</title>
				
		<link>https://sashakoltsov.com/Gravity-Platform</link>

		<pubDate>Mon, 23 Apr 2018 06:38:22 +0000</pubDate>

		<dc:creator>Sasha Koltsov</dc:creator>

		<guid isPermaLink="true">https://sashakoltsov.com/Gravity-Platform</guid>

		<description>
	
	Gravity Platform
	IDENTITY &#38;nbsp; &#38;nbsp; COMMUNICATION &#38;nbsp; &#38;nbsp; PACKAGE DESIGN &#38;nbsp; &#38;nbsp; WEB DESIGN


&#60;img width="1500" height="938" width_o="1500" height_o="938" data-src="https://freight.cargo.site/t/original/i/b9c2f81447871a3868029c5bfd0d827f4f364996814675b2cbee39c2b3395636/gravity_1.jpg" data-mid="134552344" border="0"  src="https://freight.cargo.site/w/1000/i/b9c2f81447871a3868029c5bfd0d827f4f364996814675b2cbee39c2b3395636/gravity_1.jpg" /&#62;


	Gravity is a blockchain-based protocol where each participant has a mass. Its value is based on his or her contribution to the system’s well-being. The main focus in creating an identity was to design a distinct and unique logo representing a brand idea. I came up with the ideas of waves that have different weight and scale, and it became the center of the identity. The logo itself — a drop — represents each participant’s contribution to the community and the system, and the pattern represents its impact. I also designed a website and developed an illustration style.


&#60;img width="3958" height="2500" width_o="3958" height_o="2500" data-src="https://freight.cargo.site/t/original/i/ec333f21597aff0fe4e0e80a4991e17e26f62cbcb31de476483b412a28157131/gravity_2.jpg" data-mid="134552345" border="0"  src="https://freight.cargo.site/w/1000/i/ec333f21597aff0fe4e0e80a4991e17e26f62cbcb31de476483b412a28157131/gravity_2.jpg" /&#62;

&#60;img width="1500" height="938" width_o="1500" height_o="938" data-src="https://freight.cargo.site/t/original/i/6f03dafebee81daae934d1fd9f4c4654c7ab63557c08770d682fcd20882ebbbe/gravity_3.jpg" data-mid="134552346" border="0"  src="https://freight.cargo.site/w/1000/i/6f03dafebee81daae934d1fd9f4c4654c7ab63557c08770d682fcd20882ebbbe/gravity_3.jpg" /&#62;

&#60;img width="1500" height="720" width_o="1500" height_o="720" data-src="https://freight.cargo.site/t/original/i/245ecbd9df1146a4ef50626e11a100a78fe96ab893fc7fc23f3318a093151f60/gravity_4-1.jpg" data-mid="134552348" border="0"  src="https://freight.cargo.site/w/1000/i/245ecbd9df1146a4ef50626e11a100a78fe96ab893fc7fc23f3318a093151f60/gravity_4-1.jpg" /&#62;

&#60;img width="1500" height="720" width_o="1500" height_o="720" data-src="https://freight.cargo.site/t/original/i/5f37f173f25767702fc58045702be8c836c53495149faaa31ad5adb5cba89b50/gravity_5-1.jpg" data-mid="134552349" border="0"  src="https://freight.cargo.site/w/1000/i/5f37f173f25767702fc58045702be8c836c53495149faaa31ad5adb5cba89b50/gravity_5-1.jpg" /&#62;


&#60;img width="3125" height="2917" width_o="3125" height_o="2917" data-src="https://freight.cargo.site/t/original/i/3c6a5a16ddd1cd4b059d370c299c34119d64a70b4e79689bcec3d4d0976a50ea/gravity_7.jpg" data-mid="134552351" border="0"  src="https://freight.cargo.site/w/1000/i/3c6a5a16ddd1cd4b059d370c299c34119d64a70b4e79689bcec3d4d0976a50ea/gravity_7.jpg" /&#62;
&#60;img width="3125" height="2708" width_o="3125" height_o="2708" data-src="https://freight.cargo.site/t/original/i/f6e4b55326594174db9c0abe1631228a0240b6b74e9a3b6ba2beea199fdc376f/gravity_8.jpg" data-mid="134552354" border="0"  src="https://freight.cargo.site/w/1000/i/f6e4b55326594174db9c0abe1631228a0240b6b74e9a3b6ba2beea199fdc376f/gravity_8.jpg" /&#62;


&#60;img width="2646" height="717" width_o="2646" height_o="717" data-src="https://freight.cargo.site/t/original/i/6f22f5ab7a0f5468dff3eb2e6411b5c357f5ede351e646664538b19e24b98c8f/gravity_10.jpg" data-mid="134552357" border="0"  src="https://freight.cargo.site/w/1000/i/6f22f5ab7a0f5468dff3eb2e6411b5c357f5ede351e646664538b19e24b98c8f/gravity_10.jpg" /&#62;
&#60;img width="2646" height="717" width_o="2646" height_o="717" data-src="https://freight.cargo.site/t/original/i/5ebacc15bf6c7f2603a8982ea3abbf8929576ee8816ee0cca5a766296fce978c/gravity_11.jpg" data-mid="134552358" border="0"  src="https://freight.cargo.site/w/1000/i/5ebacc15bf6c7f2603a8982ea3abbf8929576ee8816ee0cca5a766296fce978c/gravity_11.jpg" /&#62;


&#60;img width="1500" height="982" width_o="1500" height_o="982" data-src="https://freight.cargo.site/t/original/i/6f43258e57a917f618490b629697411b8e5751c3bb3dfbbf668cf5939bba0c7a/gravity_9.jpg" data-mid="134552355" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/6f43258e57a917f618490b629697411b8e5751c3bb3dfbbf668cf5939bba0c7a/gravity_9.jpg" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Okra Digital Agency</title>
				
		<link>https://sashakoltsov.com/Okra-Digital-Agency</link>

		<pubDate>Sun, 13 Mar 2022 18:38:06 +0000</pubDate>

		<dc:creator>Sasha Koltsov</dc:creator>

		<guid isPermaLink="true">https://sashakoltsov.com/Okra-Digital-Agency</guid>

		<description>
	
	Okra Digital Agency
	IDENTITY &#38;nbsp; &#38;nbsp;&#38;nbsp;

&#60;img width="2500" height="1405" width_o="2500" height_o="1405" data-src="https://freight.cargo.site/t/original/i/1687d6708e3dd2991dbd85010d07bcac7a454f532dcb8129a14e1de2954b1dd1/okra-identity-17-02-2020-dragged-10.jpg" data-mid="136178933" border="0"  src="https://freight.cargo.site/w/1000/i/1687d6708e3dd2991dbd85010d07bcac7a454f532dcb8129a14e1de2954b1dd1/okra-identity-17-02-2020-dragged-10.jpg" /&#62;


	Okra is a digital communication agency with a focus on SMM and video production. The ‘Okra’ is a vegetable with a unique structure with five lines pointing to the center. This image became the visual key to the brand’s set of visuals. With bright natural colours, composition principles and custom wordmark, it evolved into the distinct, yet simple to use identity. 


&#60;img width="2500" height="1405" width_o="2500" height_o="1405" data-src="https://freight.cargo.site/t/original/i/da87a12809ebdf3ba9b626ba8376a0ddab63d0f4e5d252c5700a804315bee71c/okra-identity-17-02-2020-dragged-6.jpg" data-mid="136178941" border="0"  src="https://freight.cargo.site/w/1000/i/da87a12809ebdf3ba9b626ba8376a0ddab63d0f4e5d252c5700a804315bee71c/okra-identity-17-02-2020-dragged-6.jpg" /&#62;

&#60;img width="2500" height="1405" width_o="2500" height_o="1405" data-src="https://freight.cargo.site/t/original/i/1205bb5e39c71a282d274f7f5fb77a549ce015c243888f22db04e253804bcf0a/okra-identity-17-02-2020-dragged-9.jpg" data-mid="136178934" border="0"  src="https://freight.cargo.site/w/1000/i/1205bb5e39c71a282d274f7f5fb77a549ce015c243888f22db04e253804bcf0a/okra-identity-17-02-2020-dragged-9.jpg" /&#62;

&#60;img width="2500" height="1405" width_o="2500" height_o="1405" data-src="https://freight.cargo.site/t/original/i/c29d9e962a4b743786800e5b648e2a2d6e430c58dcc0e603fd8b56affb5dea46/okra-identity-17-02-2020-dragged-1.jpg" data-mid="136178935" border="0"  src="https://freight.cargo.site/w/1000/i/c29d9e962a4b743786800e5b648e2a2d6e430c58dcc0e603fd8b56affb5dea46/okra-identity-17-02-2020-dragged-1.jpg" /&#62;


&#60;img width="2500" height="1405" width_o="2500" height_o="1405" data-src="https://freight.cargo.site/t/original/i/1944df22b2155f124f7e57497710d66363c9be090614b4f49cc4ecf9cc51a967/okra-identity-17-02-2020-dragged-3.jpg" data-mid="136178937" border="0"  src="https://freight.cargo.site/w/1000/i/1944df22b2155f124f7e57497710d66363c9be090614b4f49cc4ecf9cc51a967/okra-identity-17-02-2020-dragged-3.jpg" /&#62;
&#60;img width="2500" height="1405" width_o="2500" height_o="1405" data-src="https://freight.cargo.site/t/original/i/fba560cba619763d520181f183eb46073f469251d4be88319d813fdc2534cafb/okra-identity-17-02-2020-dragged-4.jpg" data-mid="136178939" border="0"  src="https://freight.cargo.site/w/1000/i/fba560cba619763d520181f183eb46073f469251d4be88319d813fdc2534cafb/okra-identity-17-02-2020-dragged-4.jpg" /&#62;


&#60;img width="2500" height="1405" width_o="2500" height_o="1405" data-src="https://freight.cargo.site/t/original/i/1a49d2a346d559dd9bd66b63b93a0820a7f2d3b626619d4217355070997ad518/okra-identity-17-02-2020-dragged-5.jpg" data-mid="136178940" border="0"  src="https://freight.cargo.site/w/1000/i/1a49d2a346d559dd9bd66b63b93a0820a7f2d3b626619d4217355070997ad518/okra-identity-17-02-2020-dragged-5.jpg" /&#62;


&#60;img width="2500" height="1405" width_o="2500" height_o="1405" data-src="https://freight.cargo.site/t/original/i/985cc2e191f23cb1ff064f0dc5e50a158f92794d09b12bdaee8b2a25bad46371/okra-identity-17-02-2020-dragged-8.jpg" data-mid="136178932" border="0" data-scale="83" src="https://freight.cargo.site/w/1000/i/985cc2e191f23cb1ff064f0dc5e50a158f92794d09b12bdaee8b2a25bad46371/okra-identity-17-02-2020-dragged-8.jpg" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>MIF Publishing House</title>
				
		<link>https://sashakoltsov.com/MIF-Publishing-House</link>

		<pubDate>Sun, 06 Mar 2022 11:05:24 +0000</pubDate>

		<dc:creator>Sasha Koltsov</dc:creator>

		<guid isPermaLink="true">https://sashakoltsov.com/MIF-Publishing-House</guid>

		<description>
	
	MIF Publishing House
	IDENTITY &#38;nbsp; &#38;nbsp; COMMUNICATION


&#60;img width="1854" height="1854" width_o="1854" height_o="1854" data-src="https://freight.cargo.site/t/original/i/3732a4f09d8e8c6056db7da55f69b023fbaa3b4a55a2c4fe95baa0b9c687d357/2.jpg" data-mid="135449515" border="0" data-scale="43" src="https://freight.cargo.site/w/1000/i/3732a4f09d8e8c6056db7da55f69b023fbaa3b4a55a2c4fe95baa0b9c687d357/2.jpg" /&#62;&#38;nbsp;Previous logo
	MIF is one of the biggest publishing houses in Russia, that publishes books of all kinds for adults and kids, but has a focus on self development and management books. The main visual asset the client wanted us to design was the logotype, and we went through many iterations of search process. Finally, we came up with the idea of the infinite growth, which became a Cyrillic letter Ф. (Unfortunately for MIF few months after the rebranding Meta also came up with the same symbol, yet MIF decided to stick to their new logo.) We’ve designed a system of brand graphics, color and typography principles, website look &#38;amp; feel and guidelines for using the logo on book covers and layouts. 

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&#60;img width="1920" height="959" width_o="1920" height_o="959" data-src="https://freight.cargo.site/t/original/i/55d7e5ab8a1962dac6b341d5cc2d604ad4d54c7ba4c64eec4befb85d94a855c6/8.jpg" data-mid="135449519" border="0"  src="https://freight.cargo.site/w/1000/i/55d7e5ab8a1962dac6b341d5cc2d604ad4d54c7ba4c64eec4befb85d94a855c6/8.jpg" /&#62;


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