1520 NYC Food Delivery Service
IDENTITY COMMUNICATION ANIMATION1520 is a grocery delivery service that started operating on Manhattan at the beginning of 2021. Their main feature is a super fast delivery time — 15 to 20 minutes. The whole project was a fast one too, we had to develop an identity in a month. The main request from the client was to show the essence of the service and to communicate speed. So, my team came up with a straightforward metaphor — a heap of groceries that has wheels and drives very fast. We wanted the identity to be on the edge between serious and fun, so the key visuals are a mix of hand drawn and spot illustrations and photos. The typography has a bit exaggerated yet distinct NYC feel that looks natural in the city’s environment. The identity had a potential for storytelling, so it evolved and adapted to different assets, and later all these fruits, toothbrushes and packages found new ways to move fast: like flying, cycling, being thrown and launched.
![](https://freight.cargo.site/t/original/i/f74febde40b89733bbf37a4f6fd80370861b4e9411481da17b42b0f5edd11e34/3-Metro-Entrance.png)
![](https://freight.cargo.site/t/original/i/7ba4adf9a360fef4f515707423240ba9065a6355ac55453912883dd8bba11ebd/9-Brooklyn.png)
![](https://freight.cargo.site/t/original/i/24a7e6aef9a532db9da195511abf7ed79be3dc217a64b14e1cd2dd25bc48914c/11-Adidas.png)
![](https://freight.cargo.site/t/original/i/f7ba9c7aa664d0b6d4e66b8127747badb2a49694625de1d3369e54271fadc29e/12-Fence.png)
![](https://freight.cargo.site/t/original/i/ef64227fa42a8c8bffd2bcc789902698a24fc3ebfe3e19369c6586292222f733/13-Banners-2.png)
![](https://freight.cargo.site/t/original/i/ba1bc7301c21538759c32414efe29e2bfb9bd0f5fb0ddba8d00008f9cde14d92/16-Bikes-Beige.png)
![](https://freight.cargo.site/t/original/i/97014564e3288c416b0acc27774d1cd1121334fd5cc4d8b929045d6073a2eae7/17-Bikes-Station.png)
![](https://freight.cargo.site/t/original/i/41752d5389e98c4a10cf0f2d10cc9ecb77fda754309efa62ea6303f136734800/18-Metro-Green-Entrance.png)
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