Sasha Koltsov   Identity & Brand Design

2019 World Chess Grand Prix Series

IDENTITY     COMMUNICATION     POSTER DESIGN     EVENT DESIGN




World Chess Grand Prix Series events took place in four cities all over the world. The challenge was to develop a series of graphics that would work as a complex recognisable visual system, yet each key visual would represent one city on its own. Also, the overall style had to be a part of the global visual language we’ve developed for World Chess earlier. So for the Grand Prix Series I created a modular visual constructor that could adapt to different situations, sizes, and proportions. I also designed letterings for each of the cities to be used on posters and merchandise.