Dolyame Buy-Now-Pay-Later Service
IDENTITY COMMUNICATION MOTION DESIGN WEB DESIGNDolyame is one of the first BNPL services in Russia. My team in Shuka developed the identity and the naming too. In Russian ‘Dolyame’ means ‘in parts’ and the service idea is that you buy goods and then pay for them in four equal parts. This idea was the basis for the simple yet distinct graphic metaphor we came up with. The image of four parts is used in key visuals all over the brand’s communication in a consist way.
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