Gravity Platform

IDENTITY     COMMUNICATION     PACKAGE DESIGN     WEB DESIGN

Gravity is a blockchain-based protocol where each participant has a mass. Its value is based on his or her contribution to the system’s well-being. The main focus in creating an identity was to design a distinct and unique logo representing a brand idea. I came up with the ideas of waves that have different weight and scale, and it became the center of the identity. The logo itself — a drop — represents each participant’s contribution to the community and the system, and the pattern represents its impact. I also designed a website and developed an illustration style.