Semrush Marketing Platform
IDENTITY COMMUNICATION WEB DESIGNSemrush is a leading online visibility management SaaS platform that enables businesses globally to build, manage, and measure campaigns across various marketing channels. Each business is a complex mechanism that should be set in motion. And Semrush is a small yet powerful spark, that ignites it. This metaphor is a heart of the identity. Working with client’s internal team of designers my team in Shuka developed a complex visual language, that includes (besides logo and wordmark) a set of graphics for dynamic key visuals, color system, set of icons, typography, motion, and UI principles. We wanted the client to have a set of components that would be easy and fun to work with.
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